#CaseStudy. How Capgemini builds its Employee Advocacy program – CapStars

In the world of digital marketing and employer branding,
a stellar company profile on LinkedIn is no longer enough.

People believe people, not companies.

With this in mind, Capgemini Poland partnered with Sharebee to create an employee advocacy program designed to increase company’s brand recognition while simultaneously providing employees with the tools to build their own professional brands.

How did it go? Here’s the story of Capgemini’s flight into the employee advocacy orbit.